By posing a question, pertaining to the companies industry, the target consumer is likely to interact
By using trending sounds in a way that promotes your brand, the video will be boosted organically to reach more potential consumers
In today's society, a lot of young adults want to be part of something that is portrayed as "cool" or "trending". I call this the Barstool sports effect. Generating interest by playing on this consumer need is integral to brand image and perceived company culture.
This video was created for our lawyers and staff to send to their clients and key contacts to wish them a happy holiday season! I used Envato Elements as a template and made design choices through Adobe Premiere.
Throughout this video I acted as an MC to stir the pot and generate humorous responses from opposing players. It was a challenge because I don't know a lot about football however, I was able to get the job done by capitalizing on my strengths in humour and fast paced thinking.
This video is part of a series that was thought up by the staff at Ownersbox Fantasy Sports in attempt to create more humorous content surrounding our brand. It was put in place to expand our reach and branch out the audience on YouTube as a growing startup.
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