I manage our LinkedIn content day to day, working with lawyers to pull out the story, creating copy, and keeping everything on-brand and visually consistent. Every post is designed to reflect our voice, look sharp, and actually get noticed.
I launched our Instagram in 2022 to show off the culture behind the suits. We use it to share lifestyle content, support recruitment marketing, and build our employer brand — all with the goal of showing why LN is such a fun (and genuinely great) place to work.
To launch our bold partnership online, I created a highlight video using Premiere Pro — combining official event footage from the Ontario Honda Dealers Indy Toronto with custom animations by MacDara McIntyre.
I shot and edited this video with the help of my team to generate excitement about our approaching campaign. One of the many elements that contributed to the campaign's success.
I created this video for our lawyers and staff to send to their clients and key contacts to wish them a happy holiday season! I used Envato Elements as a template and made design changes in Adobe Premiere Pro.
Throughout this video I acted as an MC to stir the pot and generate humorous responses from opposing players. It was a challenge because I don't know a lot about football however, I was able to get the job done by capitalizing on my strengths in humour and fast paced thinking.
By posing a question, pertaining to the companies industry, the target consumer is likely to interact
In today's society, a lot of young adults want to be part of something that is portrayed as "cool" or "trending". I call this the Barstool sports effect. Generating interest by playing on this consumer need is integral to brand image and perceived company culture.
By using trending sounds in a way that promotes your brand, the video will be boosted organically to reach more potential consumers
Here are a few corporate merch designs I created. I came up with the concepts and handled the creative execution.
50th anniversary hoodie design
A couple samples of some advertisements, special requests, and anything else I could get my hands on!