Honda indy - Loopstra Nixon | 2024

We turned our participation in Hockey Helps the Homeless into a full-firm campaign. 

My role: I oversaw the creation of internal hype emails featuring our players as custom hockey cards, coordinated the schedule with firm members, and managed staff invites for tournament day. I also designed social content and captured highlights throughout the event. 

Team LN raised over $38,000 in support of the cause.

This campaign riffs off Loopstra Nixon’s line about being ‘Unapologetically mid-market.’ 

The team took the whole ‘Un’ thing and ran with it, leaning into how the firm is proudly untraditional because that’s exactly what our clients wanted.

It was printed and digital in the PATH (downtown Toronto) and live on social media,

My role:  I worked with Cubicle Fugitive, our branding partner, to 

• determine campaign strategy
• edit campaign copy

Personally, I executed an internal hype campaign - for the external campaign, created organic content around the campaign and reported and tracked all analytics during and post campaign.

Campaign Imagery below.

This initiative is all about backing the amazing women at the firm with real opportunities for connection and growth, and making sure that shows up in everything we put out there. Being in a room full of smart, driven women is always inspiring, each event I've attended, I've left with a new drive!

My role:  I help bring the Women@LN initiative to life by supporting event planning, managing client invites, taking photos, and sharing highlights on LinkedIn post-event